1. Introduction
Welcome to our Privacy Policy. This document outlines how we, as a provider of business documentation quality improvement services, collect, use, disclose, and protect your personal information. We are committed to protecting your privacy and ensuring transparency in our data processing activities.
This Privacy Policy applies to all users of our website and services. By accessing our website or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our practices regarding the collection, use, and disclosure of your personal information.
Important: We comply with the Singapore Personal Data Protection Act 2012 (PDPA), the European Union General Data Protection Regulation (GDPR), and other applicable international data protection laws.
2. Information We Collect
We collect various types of information to provide and improve our services to you. The information we collect falls into the following categories:
2.1 Personal Data You Provide
- Contact Information: When you fill out our contact forms, we collect your name, email address, phone number, and any message content you provide
- Communication Data: Records of your correspondence with us, including inquiry details and service requests
- Business Information: Company name, job title, industry sector, and business requirements when relevant to service provision
- Account Information: If you create an account, we collect username, password (encrypted), and profile preferences
2.2 Automatically Collected Data
- Device Information: IP address, browser type and version, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, referral sources, navigation paths
- Technical Data: Screen resolution, language preferences, time zone settings
- Location Data: General geographic location based on IP address (country/city level)
2.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior and preferences. For detailed information, please see Section 4 below.
3. How We Use Your Information
We process your personal data only when we have a valid legal basis under GDPR and PDPA. The purposes and legal bases for processing include:
3.1 Service Delivery and Contract Performance
- Responding to your inquiries and service requests submitted through contact forms
- Providing business documentation improvement services you have requested
- Managing client relationships and service agreements
- Processing transactions and maintaining service records
3.2 Legitimate Business Interests
- Improving our website functionality and user experience
- Conducting analytics to understand user behavior and preferences
- Developing new services and enhancing existing offerings
- Protecting against fraud, security threats, and legal liability
- Administering and troubleshooting our website and systems
3.3 With Your Consent
- Sending marketing communications about our services (you may withdraw consent at any time)
- Using cookies and tracking technologies for advertising purposes
- Sharing data with third-party advertising platforms
3.4 Legal Obligations
- Complying with applicable laws, regulations, and legal processes
- Maintaining records as required by Singapore ACRA registration requirements
- Responding to lawful requests from government authorities
4. Cookies and Tracking Technologies
We use various tracking technologies to enhance your experience and understand how our services are used. Here's a detailed breakdown:
4.1 Google Analytics
We use Google Analytics to analyze website traffic and user behavior. This service collects information such as:
- Pages viewed and time spent on each page
- Traffic sources and referral information
- Geographic location (country/city level)
- Device and browser information
- User demographics and interests (when available)
Google Analytics uses cookies and may combine this data with other Google services. Data is typically retained for 26 months.
4.2 Google Ads Conversion Tracking and Remarketing
We use Google Ads to:
- Track conversions from our advertising campaigns
- Show relevant advertisements to users who have visited our website (remarketing)
- Create similar audiences for advertising purposes
- Measure the effectiveness of our marketing efforts
Google Ads cookies track your interactions with our ads and website to optimize campaign performance.
4.3 Facebook Pixel
We use Facebook Pixel for:
- Tracking conversions from Facebook and Instagram advertisements
- Building Custom Audiences for targeted advertising
- Creating Lookalike Audiences to reach similar users
- Retargeting website visitors with relevant ads on Facebook platforms
- Optimizing ad delivery to users most likely to take desired actions
The Facebook Pixel collects information about your device, browsing behavior, and interactions with our website.
4.4 Microsoft Bing Ads
We utilize Bing Ads Universal Event Tracking (UET) for:
- Measuring the effectiveness of Bing advertising campaigns
- Tracking user actions and conversions
- Remarketing to users who have visited our website
4.5 How to Opt-Out of Tracking
You have several options to control or opt-out of tracking:
- Browser Settings: Configure your browser to reject cookies or alert you when cookies are being sent
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
- Google Ads Settings: Visit Google Ads Settings to control personalized advertising
- Facebook Ad Preferences: Adjust your Facebook Ad Preferences to control ad targeting
- Network Advertising Initiative: Visit NAI opt-out page to opt-out of multiple advertising networks
- Digital Advertising Alliance: Use DAA opt-out tools for interest-based advertising
- Global Privacy Control: Enable GPC in your browser (see Section 7)
Note: Opting out of cookies may affect your website experience and limit certain functionalities.
5. How We Share Your Information
We do not sell your personal data. We may share your information in the following circumstances:
5.1 Service Providers and Business Partners
- Cloud Hosting Services: For secure data storage and website hosting
- Email Service Providers: For communication and newsletter distribution
- Analytics Providers: For website performance analysis and improvement
- Payment Processors: For secure transaction processing (if applicable)
- IT Support Services: For technical maintenance and security
All service providers are contractually bound to protect your data and use it only for specified purposes.
5.2 Advertising and Marketing Platforms
- Google LLC: For Google Analytics, Google Ads, and related advertising services
- Meta Platforms (Facebook/Instagram): For Facebook Pixel, Custom Audiences, and social media advertising
- Microsoft Corporation: For Bing Ads and advertising analytics
These platforms process data according to their own privacy policies and data processing agreements.
5.3 Legal Requirements and Protection
We may disclose your information when required by law or to:
- Comply with legal obligations, court orders, or government requests
- Enforce our terms of service and protect our legal rights
- Prevent fraud, security breaches, or illegal activities
- Protect the safety and rights of our users and the public
5.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred to the successor entity, subject to the same privacy protections.
6. Your Privacy Rights
Under GDPR, PDPA, and other applicable data protection laws, you have the following rights regarding your personal data:
Right to Access
You can request a copy of the personal data we hold about you, including information about how we process it.
Right to Correction
You can request that we correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure
You can request deletion of your personal data (Right to be Forgotten) under certain circumstances, such as when data is no longer necessary for its original purpose.
Right to Data Portability
You can request to receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
Right to Object
You can object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
Where processing is based on consent, you can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.
Right to Restriction
You can request restriction of processing your personal data under certain circumstances, such as while we verify data accuracy.
Right to Non-Discrimination
You will not receive discriminatory treatment for exercising any of your privacy rights.
How to Exercise Your Rights: To exercise any of these rights, please contact us using the information provided in Section 13. We will respond to your request within 30 days (GDPR) or 10 days (Singapore PDPA) as required by applicable law. We may need to verify your identity before processing your request.
7. Global Privacy Control (GPC) Support
We respect and honor Global Privacy Control (GPC) signals from your browser. GPC is a proposed specification that allows users to inform websites of their privacy preferences regarding data collection and sharing.
What is GPC?
Global Privacy Control is a browser setting that sends a signal to websites indicating that you do not want your personal information sold or shared for targeted advertising purposes.
How We Respond to GPC Signals
- When we detect a GPC signal from your browser, we will not share your personal data with third-party advertising platforms
- We will disable non-essential tracking cookies and pixels
- Your GPC preference will be applied to your current browsing session
- We will respect your GPC signal as a valid opt-out request
How to Enable GPC
You can enable GPC through: